📍 About the role

We are seeking a Senior Market Research Engineer to support product planning and strategic decision-making through comprehensive market research and competitive analysis. This role will play a critical part in identifying market opportunities, understanding customer needs, and supporting vehicle product development strategies across Thailand and Asia-Pacific markets.

🎯 What you'll be doing

• Conduct in-depth research on automotive market trends, industry developments, emerging technologies, and future mobility solutions across Thailand and Asia-Pacific markets.
• Analyze consumer behavior, vehicle usage patterns, purchasing preferences, and customer expectations to support product planning activities.
• Perform competitive benchmarking of vehicle models, including product positioning, specifications, pricing strategies, features, and market performance.
• Identify market opportunities and evaluate product positioning strategies for current and future vehicle programs.
• Provide recommendations for vehicle product definition, planning, and localization strategies based on market insights.
• Support product portfolio planning, vehicle lineup optimization, and market expansion initiatives.
• Research and interpret automotive regulations, industry standards, government policies, and compliance requirements relevant to vehicle development.
• Monitor customer feedback, media coverage, market sentiment, and online reviews to identify improvement opportunities and market trends.
• Generate reports, presentations, and strategic recommendations for management and product planning teams.
• Participate in product definition workshops and support product development activities throughout the vehicle lifecycle.
• Collaborate with cross-functional teams including Product Planning, Marketing, Sales, R&D, and Engineering departments.
• Support strategic projects and market intelligence initiatives assigned by management.

✅ What you'll need

• Bachelor's degree or higher in Marketing, Business Administration, Engineering, Automotive Engineering, Economics, or related fields.
• Minimum 3 years of experience in market research, product planning, product strategy, automotive consulting, or related automotive industry functions.
• Strong understanding of automotive market analysis, consumer research, competitive benchmarking, and product planning methodologies.
• Excellent analytical, research, and problem-solving skills with the ability to convert data into business insights.
• Experience in vehicle product planning, automotive strategy, or mobility-related industries is highly preferred.
• Advanced proficiency in Microsoft Excel, PowerPoint, and Word.
• Experience using market research tools, business intelligence platforms, or data analytics tools is an advantage.
• Fluent in English for business communication.
• Chinese language proficiency is considered an advantage.
• Strong communication, presentation, and stakeholder management skills.
• Ability to work independently in a dynamic, multicultural, and cross-functional environment.