📍 About the role

Join BYD Thailand's Sales Division to develop and execute PR strategies, strengthen automotive media relations, support vehicle launches, manage digital reputation, and enhance BYD's brand presence in Thailand.

🎯 What you'll be doing

• Develop and execute PR strategies for new vehicle launches and promote advanced powertrain technologies, including DM-i and Blade Battery.

• Strengthen corporate profiling and brand reputation by developing positive and in-depth product narratives.

• Manage relationships with top-tier KOLs, technology influencers, automotive media, and business media.

• Draft and distribute press releases and media kits, and coordinate media activities including Media Test Drives, Press Conferences, and regional press events.

• Monitor digital platforms for negative sentiment and misinformation and develop rapid-response communication and mitigation strategies.

• Coordinate localized CSR initiatives focused on green energy and community engagement, and communicate project outcomes to strengthen BYD's NEV leadership.

✅ What you'll need

• Bachelor's degree or above.

• 3–5 years of professional PR experience, with at least 2 years in the automotive industry, either brand-side or at an automotive PR agency.

• Proven experience in automotive product launches and product-related communications.

• Strong connections with Thai automotive editors, journalists, and key technology/lifestyle KOLs.

• Excellent strategic writing and storytelling skills in both Thai and English.

• Strong problem-solving skills under pressure and a good understanding of digital crisis management.